First Things First

So you know you need a website, but you don’t know where to start. The first question that needs to be considered, with regards to a new website, is “What will be its function?” Will the website show your potential clients how your business can better their lives? Will it be used as a money making machine for selling your products? Is it something completely different?

There are many types of websites, but they are generally grouped into one of the following:

• Corporate
  An informational / resource website for your company
• Blog
  Posting articles and collaborating with readers
• e-commerce
  Selling products and/or services online

Each type of website requires a specific type of design. Some combine aspects of all three types. During our interview process, we will provide you with a list of questions to help us determine what type of website and design you need. You might be thinking: “But, I have no idea what I need!” Well, we can help with that too. Obviously, the more information that you can give us, the easier it is to give you what you want. To get those creative juices flowing, we’re happy to give you some proven ideas that work for your customer demographic.

iPhone This and Android That

We have the website type covered, but do you want to single out the tablet and mobile crowd? The mobile community is growing at a very quick pace. Every three months, tens of millions of iPhones, tablets and smartphones are sold. You need online marketing specific to this community. You have two different options when it comes to website design for mobile customers:

• Mobile
  Developed purely for mobile and smart phone browsers
• Responsive
  Developed for all media applications: monitors (wide / standard), tablets (landscape / portrait), mobile devices (landscape / portrait)

While there are some reasons to go with a mobile specific website design, we usually recommend that our customers use the “responsive” design style, due to its wider reach and online flexibility.