Going From Page to Browser with Style
Whether you provide your own content or we provide it for you, it has to go from its native document format to the HTML format necessary for web pages. This is not a difficult process, but it is essential to do it correctly. Simply put, word processors add unseen style commands to their documents that do not belong in a web page. To properly implement your content, the text needs to be stripped down to the bare essentials and formatted for use with web browsers, not word processors. Just cutting and pasting the text will not accomplish this task.
WordPress and other content management systems facilitate this step in the development process, but they still don’t complete the job perfectly. You want your text to look right, scale right (adjust for changing monitor sizes and windows) and to match the style of your web pages. Implementing your content accomplishes this and guarantees a uniform, functional presentation on every web page.